bookmark_borderThe Technology Of Peer To Peer (P2 P) Downloads

By Peter Nisbet

It was just about two decades ago that an online technology called Peer-to-Peer evolved. Also known popularly and in short as P2P, it refers to the connection of 2 computers or 2 network systems via the internet. In P2P downloads, there is no intermediary server involved; the 2 computers are the server and the client.

Their roles change depending on which of them is downloading and which is uploading. Sometime, both actions can happen simultaneously so that each computer becomes a server as well as a client. All you need for P2P downloading is only a simple internet connection and Peer-to-Peer software, which is readily available online, frequently in the form of a membership service.

Napster:

One of the pioneers in this field is Napster, which was developed in 1999, soon after the MP3 digitally compressed format of music became popularly accepted. Napster developed a kind of software that enabled users to connect to one another freely, but the connection was done in a rather cumbersome manner. The server (Napster) would match a user’s request for downloads with other users’ availability, and then the two parties would be connected through a telephone switchboard!

However, this scheme was destined to become a hit since the more the people that downloaded, the greater the availability of downloads. By 2001, Napster P2P membership had grown to over one million, with over 20 million files available for download.

However, as the Napster Company expanded and became more popular, they faced many lawsuits, especially from the Record Industry Association of America, and even from bands and artists who filed lawsuits against Napster for fear that their CD sales and royalties will be adversely affected.

Napster were eventually forced to close, and then restarted in a different format, charging for copyrighted downloads, the free provision of which was the reason for their original demise. Napster’s weakness was that they were the central server through which all downloads were made, and hence could be targeted as being legally responsible for those that were downloaded illegally.

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We will now discuss briefly a few of the most outstanding Peer-to-Peer server companies operating today:

Kazaa:

Kazaa is one of the earliest to descend on the P2P scene. It provides facilities for search and downloading of files from Kazaa users and sources of shared premium content. It uses a process that makes your searches very fast, and this is possible because it connects to “supermodes” which are computers or networks with very high internet speeds. If a required file cannot be found, Kazaa’s “Search Agent” will automatically perform searches every 30 minutes for the next 24 hours to look for the file.

Limewire:

Limewire is one of the open source P2P programs. It has a number of great features, such as unlimited simultaneous searches, integrated chat, “swarm downloads” from multiple hosts, and many more advanced search options. However, only the paid Pro version offers download speeds worth considering.

BitTorrent:

This is one of the latest and most popular Peer-to-Peer file distribution programs. To access the BitTorrent Network for downloading, you have to download the BitTorrent Client which is available in over 20 languages. Once the set-up is complete, you will be in the elite company of over 70 million users who can upload and download at will, not only music and videos but also entire movies at incredible speeds.

You can actually complete the download and watch the movie while it is still running at its original destination! However, such fantastic speeds are attainable only with a broadband internet connection. Due to its excellent speed and other highly favorable features, millions of viewers are downloading original films, videos and music freely, and this has led to many protests and law suits for infringement of provisions of copyright and intellectual property laws. Its weakness is that you don’t not receive the entire movie from one client, but only parts from each of a number of them and for this reason it sometimes fails.

BearShare:

Its free edition has many useful P2P features, including MP3 and WAV audio sound files sharing and a messenger service for chatting. It used to use the same Gnutella network as Limewire, but no longer.

Ares:

Ares makes it possible for you to access the shared folders of other users for searching images, videos, sounds, documents, software and other types of files. Users can decide to share or keep their files or folders as private. It can handle Bittorrent and Shoutcast, and is based on the Gnutella open source software.

Morpheus:

Morpheus has features for the elimination of spyware, video and audio streaming, and support for BitTorrent, podcasts, iTunes, parental controls, and integrated playlist development, among other advanced options. Another novel feature that is incorporated in its latest version is a tool for the detection of copyrighted material.

Although peer-to-peer file sharing services have got a bad press at the moment due to illegal use to download copyrighted movies and music, the p2p software itself is not illegal. It is the way that some people use that creates the problem. However, many musicians make a lot of money due to people downloading tracks and then going out and buying either the albums, or tickets for live shows.

I would think twice about complaining were I them, because they could lose a lot of potential fans by complaining about what to them is a mere drop in the bucket. I have yet to read about a singer or musician who has become poor through music downloads.

In saying that, there is a lot of debate and confusion surrounding the legality of downloading copyrighted material. Apart from the companies that make P2P file sharing possible, many individual users have also been taken to court to face charges, and it is in your interest to use the utmost discretion as to what you download and from what sources you download files. It is also fact that those that have been prosecuted are a very miniscule minority.

However, you are advised not to download copyrighted material, and use the software for the originally intended purpose.

About the Author: To find out more about Peer-To-Peer downloads, you should visit

Online Free Movies

where you can find all you want to know about P2P file sharing software, the legal implications, and how to download those movies, games and music tracks that interest you: legally!

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bookmark_borderTips For Getting Started With Podcast Marketing

Submitted by: Simon Volkov

Podcast marketing offers multiple opportunities to build brand awareness by conveying information via audio files. Podcasts are an affordable option to share marketing messages to the masses while developing consumer confidence in your brand.

Several podcast marketing techniques can be used. Business owners can produce product infomercials; develop a personalized Internet radio show; share interviews with industry experts; or provide sales training seminars. The possibilities are endless.

Every business can benefit from publishing audio podcasts. Those who produce content on a regular basis can develop a loyal following of listeners who eagerly share podcasts with others.

Producing podcasts is a relatively easy process, but those who desire professional quality may find it beneficial to work with a production company. Companies can save time, money, and frustration by working with audio experts. Additionally, companies don’t have to purchase recording equipment or audio editing software.

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To obtain the highest rate of exposure, audio podcasts should be uploaded to a variety of podcasting directories. It is important to research directories to determine which are most appropriate for the chosen demographic market. It is pointless to upload audio files to podcast directories that do not attract an audience interested in products and services being promoted.

Podcasts should also be published via company websites and blogs. Business owners often promote newly published podcasts via their home page and create a secondary web page to archive previously recorded podcasts.

A good marketing strategy is to include a download link for each podcast, along with options to share via social media outlets such as Twitter and Facebook. Listeners should be able to easily access audio podcasts via different mediums. Common mediums include iPods, MP3 players, and desktop and laptop computers.

Listeners often subscribe to podcasting services which provide instant notification when new podcasts are published by their favorite podcasters. Some service providers automatically download new podcasts to subscribers’ chosen delivery medium. This is beneficial to business owners because it eliminates the need to contact subscribers each time a new podcast is published.

Podcast marketing offers an affordable and effective venue for developing customer relationships. However, podcasters should be mindful of the wants and needs of listeners. When podcasters fall short of subscribers expectations they will quickly lose potential clients.

Many businesses prefer to enlist help from an online marketing company to help with production and distribution of podcasts. These professionals can write compelling content; edit previously recorded podcasts; provide assistance throughout the project; take charge of entire marketing campaigns; and track results to determine return on investment.

It is strongly recommended to develop a podcast marketing plan prior to producing audio files. This can aid in defining strategies required to achieve desired results. The Internet is a good source for learning how to implement podcasting strategies and conduct market research.

One podcast marketing strategy that can yield quality results is developing a series of podcasts that build upon the last. Another option is to produce a weekly Internet radio show.

The key to success is consistently providing beneficial or entertaining information and avoid being overly sales-pitchy. Instead, focus on developing good customer relations to build credibility and trust through podcast marketing.

About the Author:

Podcast marketing

offers companies numerous opportunities to share marketing messages and product information. At Online Marketing DNA, we help companies learn how to capitalize on the power of podcasting. Learn how to implement this marketing strategy by visiting us at

OnlineMarketingDNA.com

.

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