Category: Website Design And Development

By Glenn Murray

So youve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and youre ready to write your copy. Youve been told that you should use your keywords frequently so that you appear in search results for those words. But what does frequently mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on Keyword Density

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say keyword density, thats normally what theyre talking about. (TIP: You can automatically check the keyword density of your page at http://www.live-keyword-analysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you dont just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you dont just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at http://www.gorank.com/analyze.php.)

As you can see, you need to be very aware of which measure youre talking about when youre talking keyword density. But let me reiterate; mostly when people talk about keyword density, theyre talking the simple measure.

What is the optimum keyword density

And now down to business What keyword density (of either kind) should you be targeting on your website?

Theres a lot of debate surrounding this issue because the search engine companies dont disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see http://www.webpronews.com/news/ebusinessnews/wpn-45-20050501KeywordDensitySEOconsiderations.html) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: copywriter

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure its 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. Theres a lot I dont know about the algorithms and there are bound to be other factors at play which I dont know about.

With regard to Wayne Hurlberts article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

The range figures are noteworthy because they suggest that you dont need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).

Happy SEO writing!

About the Author: * Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit

DivineWrite.com

or

ArticlePR.com

for further details.

Source:

isnare.com

Permanent Link:

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By Scott Richardson

Just because you’re an animal lover and have the space to hold dozens of animals doesn’t mean that you’ll automatically have an easy time starting a boarding kennel business. There are a lot of important things that you have to think about and consider before you can have a fully operational boarding kennel.

It’s best to research and ask around to be able to get a good grasp of the requirements, the paperwork and even the licences that you have to get to be able to put up a boarding kennel. But you’re in luck, since we’re listing down the six most important considerations to help you jumpstart this very lucrative business.

1. Check for potential customers in your area. It’s better and more practical to have a business in close proximity to where you live, so look around and check your neighbourhood if you have a huge market base for your boarding kennel. You can also ask the help of friends to hook you up with potential customers.

2. Find a good, animal-friendly location. Once you know that you have a large customer base, scout your neighbourhood for a place where you can put up your boarding kennel. It should be large enough to house cages as well as an exercise area for dogs. The location should also be far from businesses that deal with dangerous or noxious chemicals, like gas stations.

3. Research or ask around for a list of permits and licences you need. More often than not, these permits and licences need to be obtained before your boarding kennel opens for business. There are many types of council that are very strict with permits and they can turn you down for reasons such as the lack of parking spaces or even the absence of ramps for the disabled. It’s best to research about the different permits and licences you need.

4. Learn more about the different materials and equipment you need for your boarding kennel business. From concrete to PVC and from odour-eliminating materials to sanitation equipment–all these things have to be taken into consideration when building the structure and cages for your boarding kennel business. It’s wise to consult with an architect and engineer who have extensive knowledge about boarding kennels and animals.

5. Create a marketing plan to help you decide how to advertise your business. The easiest way to let people know about your business is to put up your own website once your boarding kennel is finished. Take photos of the cages, the structure, the area and list down all the features and the rates of your boarding kennel.

6. Make sure to hire competent, reliable and honest staff and workers. It’s good if your employees have a background in veterinary medicine, but it’s not a strict prerequisite. All you have to know is that your employees and workers love animals and know how to handle different types of animals properly.

A boarding kennel can be a very good business once you’ve gone through the difficult task of actually constructing one and getting the permits and licences you need. In the end, your love and care for animals will help you get through the difficulties of starting your own boarding kennel.

About the Author: It’s advisable to look at different

boarding kennels

to be able to learn more about the different materials, equipment and even permits needed to put up your own

boarding kennel

business. Our site can help you research for more information on this business.

Source:

isnare.com

Permanent Link:

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